Salesforce Marketing Cloud Account Engagement Consultant Exam Online Questions

Marketing Cloud Account Engagement Consultant Exam Tips

To prepare for the Salesforce Certified Marketing Cloud Account Engagement Consultant exam, a systematic and thorough approach is essential. The exam encompasses various facets, including account configuration, business process automation, email marketing, lead management, personalizing the prospect experience, reporting, metrics, and analytics, along with sales emails and alerts. Here are some key tips to effectively prepare for the exam.

Start by acquiring hands-on experience through at least 12 months of active involvement with the Account Engagement application and the Salesforce platform. Practical exposure is crucial for grasping the practical intricacies of implementation and administration.

Carefully review the exam outline to understand the weightage of each section. Allocate your study time based on the percentage of questions each segment contributes to the overall exam. This strategic planning will help you prioritize your preparation efforts.

Gain a deep understanding of a customer’s existing marketing-to-sales strategy. This involves mapping customer goals to Account Engagement features and designing a strategy based on key performance indicators. Familiarize yourself with best practices for B2BMA and be prepared to recommend automation processes that align with business objectives.

Given that Account Configuration constitutes a substantial portion of the exam, focus your preparation on this area. Be ready to recommend Account Engagement tools and features, such as Sales Emails and Alerts, Einstein Account Engagement, and formulate strategies for data and content migration.

Salesforce Marketing Cloud Account Engagement Consultant Exam Overview

The Marketing Cloud Account Engagement Consultant exam consists of 60 multiple-choice/multiple-select questions and 5 unscored questions, with a passing score of 68%. A prerequisite for the exam is the Salesforce Marketing Cloud Account Engagement Specialist credential, and recommended preparation includes a combination of hands-on experience, training course completion, and self-study based on the provided exam outline. The exam can be taken in a proctored onsite setting or through online proctored environments, with a registration fee of USD 200, plus applicable taxes, and a retake fee of USD 100, plus applicable taxes.

Salesforce Marketing Cloud Account Engagement Consultant exam topics cover the following details.

Evaluation 17%
Account Configuration 20%
Automating Business Processes 17%
Email Marketing 10%
Lead Management 14%
Personalizing the Prospect Experience 8%
Reporting, Metrics & Analytics 11%
Sales Emails and Alerts 3%

Salesforce Certified Marketing Cloud Account Engagement Consultant Credential

The Salesforce Certified Marketing Cloud Account Engagement Consultant credential is aimed at professionals who possess substantial hands-on experience in implementing and administering the Account Engagement Lightning App and the Salesforce platform, particularly with a focus on Business-to-Business Marketing Automation (B2BMA). Candidates for this certification should have a minimum of 12 months of practical experience in these areas. The credential signifies the individual’s ability to design and implement effective Account Engagement solutions aligned with customer business requirements, ensuring scalability, maintainability, and long-term success.

Key Responsibilities and Skills

Key responsibilities and skills covered by this credential include identifying and understanding a customer’s marketing to sales strategy, mapping customer goals to Account Engagement features, designing strategies based on key performance indicators, recommending automation processes, and selecting appropriate Account Engagement tools and features, such as Sales Emails and Alerts and Einstein Account Engagement. The certification also validates expertise in data and content migration, technical setup implications, lead qualification and nurturing strategies, and the organization of data and assets within Account Engagement.

Earning the Salesforce Certified Marketing Cloud Account Engagement Consultant credential demonstrates a professional’s proficiency in leveraging the Account Engagement application and Salesforce platform to implement effective marketing strategies, contributing to customer success in the long term.