For those who have passed the Salesforce Certified Marketing Associate Exam, there isn’t any mandatory upkeep or maintenance necessary for the certification. However, to ensure that your skills and knowledge remain up-to-date in this rapidly evolving field, continuous learning is highly recommended. Resources like the Trailblazer Community, Trailhead, and Trailhead Academy provide a wealth of information and learning opportunities. These platforms offer a variety of courses and materials that can help you stay current with the latest trends and developments in the industry.
Salesforce Marketing Associate Exam Overview
Salesforce Certified Marketing Associate certification is designed to validate the foundational knowledge, skills, and abilities of individuals who are interested in entry-level marketing roles within the Salesforce ecosystem. It’s an entry-level, multiple-choice exam aimed at individuals with up to 6 months of experience with Salesforce Marketing Cloud Engagement.
Content: 40 multiple-choice questions and up to 5 non-scored questions
Time allotted to complete the exam: 70 minutes
Passing score: 65%
Registration fee: US $75
Salesforce Marketing Associate Exam Objectives
Salesforce Marketing Associate exam measures your knowledge and skills related to the following objectives.
Marketing Concepts: 28%
Marketing Cloud Engagement Basics: 22%
Email Sending and Journeys: 22%
Data Management: 18%
Reporting and Analytics: 10%