Practice Free Salesforce Marketing Associate Exam Online Questions
The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members’ unique records to display their personalized data.
Which option should the associate use to configure Preview and Test?
- A . Based on entire list
- B . Based on subscriber record
- C . Based on test data extension
C
Explanation:
To test a new dynamic rewards template using internal team members’ unique records to display personalized data, the associate should configure Preview and Test based on a test data extension. This option allows the associate to create a data extension specifically for testing purposes, populated with sample records that mimic the structure and content of the team members’ data. This approach ensures that the preview and testing accurately reflect how the dynamic content will appear to recipients, facilitating a more effective review process.
Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.
Which configuration option should the associate select to ensure this is a transactional send?
- A . Send Classification
- B . Sender Profile
- C . Delivery Profile
A
Explanation:
When setting up an automated Journey to send email confirmations for received orders, the configuration option that should be selected to ensure this is a transactional send is the Send Classification. Send Classifications in Salesforce Marketing Cloud allow you to define the nature of the email, distinguishing between commercial and transactional sends. By setting the appropriate send classification, the system understands the email’s purpose, ensuring compliance with email regulations and best practices for transactional communications.
A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.
Which data type is most appropriate for this data?
- A . Number
- B . Boolean
- C . Text
B
Explanation:
For a field called "Is Opted In" with data values of 1 or 0, the most appropriate data type is Boolean. Boolean data types are used to represent true/false values, often signified by 1 for true and 0 for false. This data type is ideal for fields that indicate a binary condition, such as whether a subscriber has opted in or out of receiving communications.
The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content
about Journey Builder functionality.
Which resource should the assoclate use?
- A . Trailhead
- B . Salesforce Developer Center
- C . Salesforce Help & Training
A
Explanation:
For self-paced learning content about Journey Builder functionality, the associate should use Trailhead. Trailhead is Salesforce’s interactive, gamified learning platform that offers modules and trails for various Salesforce products and features, including Journey Builder. It provides a range of resources from beginner to advanced levels, making it an ideal place for digital marketing associates to learn at their own pace and enhance their skills in utilizing Journey Builder effectively.