Practice Free Certified Marketing Cloud Consultant Exam Online Questions
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A . %%BASEFILENAME_FROM_TRIGGER%%
- B . %%BASEFILENAME_FROM_FILEDROP%%
- C . Scheduled Starting Source
- D . File Drop Starting Source
Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A . Datorama
- B . Data Studio
- C . MuleSoft Anypoint Platform
- D . Data Connector
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A . Triggered Send Definition
- B . Transactional Messaging API
- C . Multi-Step journey with an API Event entry source
- D . Single Send journey with an API Event entry source
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A . Select ‘Normalize Phone Number* in Journey settings.
- B . Format the phone field in Salesforce as +l[phonenumber],
- C . Select ‘US’ as the sending country in SMS activity.
- D . Configure the phone field in Salesforce as US locale.
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
- A . Salesforce Campaign Entry Source on the Lead Object
- B . Salesforce Data Entry Source on the Contact Object
- C . Salesforce Data Entry Source on the Account Object
- D . Welcome Email Configuration on the Account Object
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?
- A . All Subscribers, since these are synchronized in real time
- B . Import from Salesforce Report in Automation Studio
- C . Event Data from the Entry Event in Journey Builder
- D . Synchronized Data Extensions with a filter