Practice Free Certified Marketing Cloud Consultant Exam Online Questions
A consultant explains how a sending domain differs from a customer’s primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked? Choose 2 answers
- A . Can they provide access for Marketing Cloud to update the DNS records?
- B . Does their company allow delegation of subdomains to third parties?
- C . Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
- D . Are they able to modify their domain configuration’s DNS entries?
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?
- A . They should have one dedicated IP address for every 100,000 messages send per month.
- B . They should have a shared IP since their volume is under 500,000 messages per month.
- C . They should have one SAP for transactional sends and another for commercial sends.
- D . They should send at least 250,000 messages per month to maintain their sender reputation.
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?
- A . SSJS platform function ParseJSON
- B . TransformJSON() AMPscript Function
- C . BuildRowSetFromJSON() AMPscript Function
- D . ParseJSON content block with Content Builder
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement? Choose 2 answers
- A . Suppression List
- B . Publication List
- C . Auto-Suppression List
- D . Domain Exclusion
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase.
The email will include a list of products they added to their shopping cart.
• A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
• A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A . Lookup AMPscript function
- B . LookupRows AMPscript function
- C . Dynamic Content Block
- D . Enhanced Dynamic Content Block
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A . Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- B . Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
- C . Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- D . Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A . Use personalization strings created by selecting the data extension.
- B . Use AMPscript variables created from each field in the data extension.
- C . Use Dynamic Content rules to select a content area for each subscriber.
- D . Use Guide Template Language created for each field in the data extension.
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called ‘Shipments’ and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A . The Shipment object is on the Account Related List.
- B . There is a Master Detail Relationship from Contact to Shipment.
- C . The Shipment object requires a Lookup to Lead or Contact.
- D . An Apex Trigger is created on the Shipment object.
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A . Use exclusion lists for the send – excluding those that already were sent the email
- B . Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- C . Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- D . Use SQL Query to filter the audience into a new data extension that is upserted every day
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.
What could be causing this?
- A . Orders should be set up to allow injection upon update in Connect Configuration
- B . The associated Contact should be updated to be injected.
- C . Synchronized Data Sources poll changes every 15 minutes at the quickest.
- D . Orders are not being updated from not meeting criteria to meeting criteria