Practice Free Certified Marketing Cloud Consultant Exam Online Questions
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A . Report Studio
- B . Web Analytics Connector
- C . Interaction Studio
- D . Datorama
A customer is starting a new children’s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children’s brand, however, they want to separate subscriber opt-outs of the Enterprise and children’s brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A . Select "Use separate ‘Subscription Center’ for this business unit" in Settings
- B . Create attributes for each child business unit in "Profile Management" to record unsubscribes
- C . Create a Business Unit Filter in ‘All Subscribers’ List to record unsubscribes
- D . Select "Subscribers will be unsubscribed from this business unity only" in Settings
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A . One parent business unit and a child business unit for franchise owners.
- B . One parent business unit and a child business unit for each franchise owners
- C . One business unit.
- D . A parent business unit for each franchise owner
Northern Trail Outfitters’ marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A . Use Einstein Segment Recommendations
- B . Use an import activity to import a file from the SFTP
- C . Use a query activity to populate the auto-suppression
- D . Use the Import Wizard in Automation Studio
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
- A . Email Sends will fail if the Contact ID or Lead ID is not included.
- B . Tracking Data will not be returned to the Sales Cloud email recipient.
- C . The customer will be able to use Reports and Campaigns as audiences.
- D . The customer will be unable to use synchronized data extensions.
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer’s email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A . [email protected]
- B . [email protected]
- C . [email protected]
- D . A [email protected]
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A . Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- B . Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- C . Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
- D . Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A . Decision Split Activity using only Contact Data
- B . Decision Split Activity using only Journey Data
- C . Einstein Split Activity
- D . Decision Split Activity using both Contact and Journey Data
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation? Choose 2 answers
- A . Import Activity
- B . Verification Activity
- C . Data Extract Activity
- D . Filter Activity
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A . Journey Data queried from main data extension
- B . Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
- C . Journey Data using CRM Report Import Activity to Salesforce Data Extension
- D . Contact Data using Synchronized Data Sources