Practice Free Certified Marketing Cloud Consultant Exam Online Questions
Northern Trail Outfitters’ account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A . Configure Multi-Org settings to account for two production instances in Setup.
- B . Rename and delete sandbox synchronized data extensions before connecting.
- C . Remove existing user mappings, attribute mappings, and tracking subscriptions.
- D . Update query activities that reference the synchronized data extensions.
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A . Mobile Studio
- B . Advertising Studio
- C . Google Analytics 360
- D . Einstein Engagement Scoring
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A . Configure Contact Builder to automatically generate a unique subscriber key.
- B . Define the subscriber key as a unique value that does not relate to a specific channel.
- C . Regularly merge duplicate contacts to keep tracking data accurately.
- D . When using an external database of record, utilize that system’s identifier as the contact key.
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? Choose 2 answers
- A . Upload CSV with Migrated Subscriber Keys to All Subscribers.
- B . Get existing records updated with new Keys sourced from Sales Cloud instance;
- C . Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
- D . Purge the current records end carries on with new keys sourced from Sales Cloud
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A . Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.
- B . Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.
- C . Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud
Use an AppExchange package to create a new case in Service Cloud.
Use an ApExchange package to create a customized API integration between Marketing - D . Cloud and Service Cloud
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A . What the offer will be
- B . When to send the email
- C . Who the offer come from
- D . How to determine engagement
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A . Import File > Data Extract > File Transfer > Import File
- B . File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- C . Import File > Query > Data Extract > File Transfer > Import File
- D . File Transfer > Import File > Data Extract > File Transfer > Import File
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A . A field of Locale type containing the country code
- B . A field of Text type containing the country code plus mobile number
- C . A field of Locale type containing the locale code
- D . A field of Phone type containing the mobile number
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named ‘Region’ associates a subscriber to a geographical region.
How could they ensure subscribers with a matching ‘Region’ Profile Attribute value are available in each BU?
- A . Create a list in each BU and add subscribers with a matching Region to the list.
- B . Create a measure for each corresponding ‘Region’ Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- C . Open the the Profile Attribute Properties for the Region’ Profile Attribute and select the ‘Filter Subscribers by Attribute’ option.
- D . Select ‘Define Subscriber Filter’ for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact’s property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A . Use Automation Studio and Salesforce sends with campaign as an audience.
- B . Use Automation Studio to prepare personalization data and initiate journey.
- C . Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D . Use send from Salesforce CRM and Salesforce report to prepare personalization data.