Practice Free Certified Marketing Cloud Consultant Exam Online Questions
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A . Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
- B . Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
- C . Enable the ‘Exclude FTP Users From Password Expiration’ option in Setup > Security Settings
- D . Upload data files to Marketing Cloud using SFTP instead of FTP
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A . Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- B . Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- C . Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- D . Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A . Text Response
- B . Info Capture
- C . Outbound
- D . Data Capture
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A . Node.JS
- B . Apex
- C . SSJS
- D . GTL
Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? Choose 2 answers
- A . Leverage personalization strings within the email template to pull in language-specific
content. - B . Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- C . Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
- D . Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?
- A . Salesforce Data Extension
- B . Salesforce Report
- C . Synchronized Data Extension
- D . Salesforce Campaign
A customer wants to reports on ‘Not Sent’ contacts in Journey Builder.
Which method should be used?
- A . Use the standard report ‘Subscribers Not Sent to’.
- B . Use an automation with Tracking Extract.
- C . Create an Analytics Builder Discover report.
- D . Query the _sent Data View for the contact’s send status.
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A . Run a SQL Query at 12:30 a.m. to create a suppression list.
- B . Run an Import Definition at 12 a.m. to create a suppression list.
- C . Create a Journey Goal to exit subscribers from the Journey.
- D . Create and enable a BLOCKOUT window In MobileConnect.
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A . Exclusion Script
- B . Auto-suppression List
- C . Suppression List
- D . Exclusion List
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A . Create and send an email in Email Studio to test the connection and validate tracking.
- B . Validate Marketing Cloud and Sales Cloud users have access to the business unit.
- C . Create new Marketing Cloud and Sales Cloud users and perform a new installation.
- D . Validate Marketing Cloud and Sales Cloud permissions for the connecting users.