Practice Free AD0-E608 Exam Online Questions
Which field must be defined when configuring a data view for multi-channel reporting?
- A . Identity Field
- B . Data Refresh Interval
- C . Campaign Activation Date
- D . Metric Calculation Rule
You generated a quarterly performance report for customer purchases but noticed that purchases made during the first month were missing. After reviewing the data, you realize that the report’s date range was incorrectly set.
What should you do next?
- A . Update the report’s date range to cover the entire quarter.
- B . Apply additional data filters for customer transactions.
- C . Recreate the report using campaign tracking metrics.
- D . Enable batch processing for older data records.
Which analysis method should be used to determine how often customers return after making a purchase?
- A . Retention Analysis
- B . Engagement Scoring
- C . Data Aggregation Report
- D . Trend Line Report
What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?
- A . The filter was created as “Adhoc”
- B . The filter is already in use
- C . The filter requires admin access
- D . The filter has been archived
An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company’s D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
- A . A data view from a connection based on social network handle.
- B . A data view from a connection based on personal email address.
- C . A data view from a connection based on work email address.
- D . A data view from a connection based on phone number.
Which filter type should be used to extract only high-value transactions from a dataset in Adobe CJA?
- A . Static Filter
- B . Metric Filter
- C . Event Trigger Filter
- D . Date Range Filter
A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
- A . The attribution model gives more credit to early touches
- B . The attribution model gives more credit to later touches
- C . The lookback window for the orders is too short
- D . The attribution model prioritizes paid channels over organic
What filter container would you use for isolating a behavior in a specific section of your website?
- A . Session container
- B . Event container
- C . Person container
- D . Audience container
Which settings ensure that customer journeys are accurately visualized in Adobe CJA reports? (Select two.)
- A . Enable Flow Visualization
- B . Apply Identity Resolution
- C . Set Campaign Quotas
- D . Use Pre-Built Templates
An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports.
What is the recommended way to achieve it through custom date range?
- A . Create a custom date range enabling rolling date range option, with Start as ‘Start of current year minus 3 months’ and End as ‘End of current year minus 3 months’.
- B . Create a custom date range enabling rolling date range option, with Start as ‘Start of current year minus 3 months’ and End as ‘End of current year plus 9 months’.
- C . Create a custom date range enabling rolling date range option, with Start as ‘Start of current year plus 9 months’ and End as ‘End of current year minus 3 months’.
- D . Use a fixed date range for the fiscal year.