Practice Free AD0-E602 Exam Online Questions
A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.
Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)
- A . Create multiple segments which OR each age group attribute with athletic shoe purchaser events
- B . Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis
- C . Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
- D . Create multiple segments which AND each age group attribute with athletic shoe purchaser events
A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)
- A . Check Facebook account prerequisites
- B . Confirm use cases for journey optimization
- C . Connect to the destination
- D . Export segment to destination
A Real-time CDP business practitioner is working with a client who is requiring incoming data to appear in real time to build customer profiles.
Which data ingestion type should the Real-time CDP business practitioner recommend?
- A . Source connector ingestion
- B . Batch ingestion
- C . Streaming ingestion
Which two standard widgets are available in a Profiles overview dashboard of Real-time CDP? (Choose two.)
- A . Profiles added
- B . Profile source
- C . Identity graph
- D . Identity overlap
A Real-time CDP Business Practitioner set up a profile segment using Experience Event data on a Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. When revisiting the segment at the end of February, the segment size decreased to 10,000.
What explains this decrease in segment size?
- A . The dataset had a 30-day TTL set.
- B . More profiles met the segment criteria during the time difference.
- C . The created segment was activated to a destination.
An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.
Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?
- A . This year
- B . Rolling Range
- C . Custom date
- D . Within (+/-)
As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically.
Which merge method should the practitioner select?
- A . Dataset timestamp
- B . Timestamp ordered
- C . Dataset precedence
A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.
Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)
- A . Include segment as a seed for lookalike modelling high LTV
- B . Personalize their website to serve a message upselling account openers with an exclusive savings account offer
- C . Target recent account openers with paid media campaigns advertising check order renewals
- D . Reach new segment with an email campaign reminding openers to set up recurring deposits
A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.
In order to target Linkedln profiles what three identities must be used to support this targeting?
- A . Hashed emails, phone number, GAID
- B . Hashed emails, IDFA, GAID
- C . IDFA, GAID, MID
An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer’s website retargeting audiences with Google?
- A . Only send users who have visited the website using another browser (e.g. Chrome)
- B . Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
- C . Share the segment using the Google Customer Match connection using ECID as the target identity