Practice Free AD0-E560 Exam Online Questions
When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)
- A . Identity URL with Client Score and Client ID
- B . Endpoint URL with Client ID, Your Email Address, and Client Secret
- C . Endpoint URL with Access Token and Client ID
- D . Endpoint URL with Access Token and Your Email Address
- E . Identity URL with Client ID and Client Secret
Which metrics are critical for evaluating the ROI of a campaign? (Choose two)
- A . Cost Per Lead
- B . Total Leads Generated
- C . Page Views
- D . Conversion Rate
Which steps improve reporting accuracy in Marketo? (Choose two)
- A . Mapping CRM fields to Marketo fields
- B . Utilizing consistent tagging across programs
- C . Using dynamic lists for reporting
- D . Adjusting lead scores before analysis
Which issues commonly arise during a Marketo instance audit? (Choose two)
- A . Overlapping campaign schedules
- B . Missing lead activity logs
- C . Unused system tokens
- D . Inconsistent folder naming conventions
A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)
- A . Use smart campaigns to assign new leads to each partition based on the Country field
- B . Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
- C . Configure a custom dedupe rule that uses the country field as the secondary duplication key
- D . Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
What methods can be used to track attribution in Marketo? (Choose two)
- A . Use of Program Tags
- B . Integration with CRM
- C . Creating Static Lists
- D . Adjusting Smart Campaign Filters
An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company’s behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?
- A . One set of channels should be created, and a tag should be used to determine Direct or Partner
- B . Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
- C . One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
- D . Create a single global program to consolidate reporting for both direct and third-party seller marketing
What is the primary purpose of a lifecycle model in Marketo?
- A . To automate email campaigns
- B . To manage lead progression through predefined stages
- C . To enhance deliverability of marketing emails
- D . To create customer satisfaction surveys
A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)
- A . The legal team, to approve placing old prospects on Marketing Suspended
- B . The sales and marketing teams, to review the emails using deliverability tools
- C . The network administrator, to make changes in the DNS record
- D . The sales and marketing teams, to address removing prospects from the system
A company has recently set up their Lead Lifecycle in the diagram below.
However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)
- A . Update SQL to Gate with a Max Age 3 days
- B . Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
- C . Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
- D . Update SQL to SLA with Max Age 3 days
- E . Create a Gate stage name as "Recycle" to split leads for re-engagement