Practice Free AD0-E560 Exam Online Questions
A business unit wants to measure and report on how various marketing sources contribute to the ROI of marketing campaigns. The business unit is using Adobe Marketo Engage and currently has a comprehensive set of program channels with high adoption of channel usage and status tracking within programs; their instance is synchronized with CRM via native connector. They have requested assistance with setting up reports and using Adobe Marketo Engage to track and measure various marketing sources in comparison to the success within their programs.
Given the consultant has not worked with this business before, what would be the optimal approach for achieving this goal?
- A . Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms
Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
Confirm that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled
Once enabled, check that opportunity data is flowing as expected from CRM
Check that all of the important tracking programs have period costs assigned
Utilize MPI to visualize the percentage of success and compare these against investment windows - B . Check that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled; if not, request this from the CSM
Once enabled, check that opportunity data is flowing as expected from CRM
Check that all of the important tracking programs have period costs assigned
Utilize MPI to visualize the percentage of success and compare these against investment windows
Set up the appropriate reports and subscribe the stakeholders to these reports - C . Identify and document the intended report goals this business unit wishes to achieve
Discuss and document the various channel attribution groups and confirm if these are relevant to business goals
Confirm if there are data visualization tools already in use and research their practicality in aiding the business goals
Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals
Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms
Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly - D . Check that Adobe Marketo Measure (Bizible) has been enabled; if not, request this from the CSM
Once enabled, audit the platform to ensure all of the program channels and statuses are being used correctly and determine if using program member custom fields would enrich the data being tracked at the individual program level
Check that all of the important tracking programs have period costs assigned
Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals
Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms
Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?
- A . Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance
- B . Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
- C . Create a Custom Service for use with the REST API, ensuring that data is protected when at rest
- D . Restrict API access to a specific geographic region
A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?
- A . First Touch Attribution
- B . Multi-Touch Attribution
- C . Last Touch Attribution
- D . Linear Attribution
Refer to the case study. Unicorn Fintech’s Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?
- A . CMO, CRM Administrator, Corporate Attorney
- B . CIO, Web Developer, Corporate Attorney
- C . CMO, CIO, Corporate Attorney
- D . CMO, CIO, CRM Administrator
A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.
Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?
- A . As this is a program that captures new names, recommend that the event program be created in the Default workspace
- B . Move the form in the Default workspace so it can be shared by different countries
- C . Verify that the form is capturing the correct fields
- D . Recommend that the global form in the design studio be created
Which types of data integrations are supported in Marketo? (Choose two)
- A . API-based real-time integrations
- B . Manual lead imports via CSV
- C . Predictive analytics integrations
- D . Batch-based CRM syncs
A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?
- A . Execute Campaign > Send Email > Send Alert > Create Task
- B . Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task
- C . Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
- D . Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert
During a system audit, you discover that multiple workflows are running simultaneously, leading to performance degradation.
What is the best course of action?
- A . Disable all workflows temporarily and enable them one by one
- B . Prioritize workflows based on business impact and reschedule others
- C . Increase system resources to handle the additional load
- D . Combine all workflows into a single batch process
Which Marketo report should be used to evaluate email engagement?
Program Performance Report
Email Link Performance Report
Landing Page Performance Report
People Performance Report
What components are essential when designing a lead lifecycle model? (Choose two)
- A . Defining lifecycle stages with clear entry/exit criteria
- B . Including static lists for audience segmentation
- C . Integrating lead scoring for lifecycle progression
- D . Setting up multiple engagement streams per stage