Practice Free AD0-E560 Exam Online Questions
A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form
What is the best approach to program configuration in Marketo to achieve this level of reporting?
- A . Create channels for Online Advertising and Web Content, and create a Marketo program for each
Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level
Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads
Apply Period Costs for all advertising to the Paid Advertising program - B . Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each
Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level
Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads
Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program - C . Create a channel for Web Content, and create a program with this channel
Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level
Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads
Apply Period Costs for all advertising to the program - D . Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each
Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads
Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
What factors must be considered when allocating resources for a Marketo project? (Choose two)
- A . Campaign complexity
- B . Marketing content formats
- C . Team bandwidth
- D . Email deliverability rates
Which stakeholders are essential for implementing a Marketo project? (Choose two)
- A . Marketing Operations Manager
- B . Campaign Specialist
- C . Business Strategist
- D . Customer Support Agent
When should you use multiple partitions in Marketo? (Choose two)
- A . For businesses with region-specific campaigns
- B . When segmenting audiences by lifecycle stages
- C . To manage leads for different business units
- D . To track campaign performance
An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?
- A . Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)
- B . Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
- C . Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
- D . Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
A company has a lead form and wants to enrich their database immediately after a form is filled out. They have a subscription with a third-party enrichment service, which provides data that helps the company with better personalization and targeting.
What is the best integration method to collect this data from a third-party platform?
- A . Create an API to sync the data
- B . Create a webhook to request the information
- C . Integrate with a CRM to enrich the data
- D . Use Marketo’s native enrichment feature to integrate the third-party platform
Which feature in Marketo is most suitable for running global marketing campaigns?
- A . Engagement Programs
- B . Dynamic Content
- C . Workspaces and Partitions
- D . Smart Campaigns
A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)
- A . Configure program tokens for UTM parameters that have been inherited from a parent folder
- B . Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
- C . Configure local program tokens to set UTM parameters
- D . Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
- E . Configure Program Member Custom Fields to track the UTM parameters
- F . Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?
- A . Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
- B . Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
- C . Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
- D . Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
Which report helps assess the success of an engagement program?
- A . People Performance Report
- B . Engagement Stream Performance Report
- C . Program Performance Report
- D . Email Performance Report