Practice Free AD0-E560 Exam Online Questions
Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?
- A . CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
- B . CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
- C . CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
- D . CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
What are key aspects of validating lifecycle reports? (Choose two)
- A . Ensuring accurate stage transitions
- B . Reviewing Smart Campaign performance
- C . Adjusting Program Costs
- D . Monitoring engagement stream cadence
An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?
- A . Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
- B . Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.
- C . Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.
- D . Create a new unique field for every event or custom question to ensure data accuracy and retention.
What is the primary objective of an enablement rollout plan?
- A . Increase system uptime
- B . Educate stakeholders on system usage
- C . Automate marketing workflows
- D . Enhance email deliverability
Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it’s important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)
- A . Change any additional Smart Campaigns with the ‘Sync to SFDC’ workflow steps to Request Campaign that runs daily to reduce load.
- B . Remove any additional ‘Sync to SFDC’ Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.
- C . Change any additional Smart Campaigns with the ‘Sync to SFDC’ workflow steps into batch campaigns that run daily to reduce load.
- D . Change from using ‘Add to Salesforce Campaign’ smart campaign workflow step, and instead, use the native ‘Marketo Program/Campaign’ sync setup.
- E . Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of ‘attended’ and ‘RSVP’d’ on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator’s control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?
- A . It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
- B . There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
- C . There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
- D . It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
What should be considered for efficient data schemas in Marketo? (Choose two)
- A . Field mapping consistency
- B . Avoiding relational data structures
- C . Using standardized field names
- D . Limiting data imports
How can API integrations be secured in Marketo? (Choose two)
- A . Use approved API tokens
- B . Enable IP restrictions for API access
- C . Disable external integrations
- D . Use dynamic content for security
A business needs to measure the performance of email campaigns across regions.
Which solution should be implemented?
- A . Create region-specific Email Performance Reports
- B . Consolidate all email campaigns into a single report
- C . Use Smart Campaign filters to analyze email performance
- D . Focus only on open rates for emails
Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?
- A . Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form
Make sure this triggers a Score field update as well - B . Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program
Add the appropriate score values into the ‘Change Data Value’ flow step, then switch on - C . Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program
Add the appropriate score value ‘My Tokens’ into the ‘Change Score’ flow step, then switch on - D . Update the hidden Behavioral Score fields in each form to have the appropriate ‘My Token’ score for the value of the form
Make sure this triggers a Score field update as well