The Adobe AD0-E560 exam is the Adobe Marketo Engage Architect Master certification exam. It is a Master-level certification requiring 3-5 years of experience and an active Adobe Marketo Engage Business Practitioner Expert Certification as a prerequisite.
Level: Master (Advanced, 3-5 years of experience)
Cost: $225 (global)/$150 (India)
Language: English
Delivery: Online proctored (camera required)
Passing Score: 32/50
Time Limit: 1 hour 40 minutes
Adobe AD0-E560 exam objectives cover the following details.Â
Section 1: Project Leadership (16%)
Given a case study, identify the right stakeholders
Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
Given a modified process, determine who needs enablement and efficient enablement rollout plan
Evaluate an audit and recommend priorities and timeline
Section 2: Marketo Engage Architecture Design (48%)
Gather requirements/needs and recommend a lead management and lifecycle design
Review an existing implementation and provide findings
Given a business need, identify the different behaviors for scoring
Review an existing implementation, recommend actions to scale campaign execution
Outline an operational procedure for lead routing multiple countries
Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance
Identify the different types of integrations and when to use them
Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements
Appraise a set of requirements and recommend an approach to campaign logic
Section 3: Reporting and Attribution (20%)
Given a model to review, explain the concept of detours in the lifecycle modeler
Given an online advertising or organic social or content, recommend an approach for reporting
Illustrate how to validate Marketo Engage reporting in tracking lifecycle changes
Identify metrics to use in a given report type
Identify how to track multi-channel attribution to evaluate ROI
Identify and describe the pros and cons of different attribution models
Given a business requirement, describe the effects of channel set up to reporting
Section 4: Advanced Operations (16%)
Given a scenario, identify appropriate steps to improve management or governance
Given a set of requirements, recommend an efficient data schema
Evaluate a customer’s implementation and recommend actions to improve deliverability
Evaluate a customer’s implementation and recommend actions to improve administration management
Gather information about a client’s implementation and recommend security practices
Explain the applicability of workspace and partitions for a given scenario
This Adobe Marketo Engage Architect Master certification is designed for experienced professionals who architect, implement, and optimize Marketo Engage solutions for enterprises. It is relevant for job roles such as:
Marketing technology managers
Senior marketing operations managers
Marketing operations directors
Revenue operations leaders
Marketing automation managers
Solutions architects
CRM managers
Business systems analysts
Digital marketing specialists
Marketing consultants